Really neat stuff! The extra "edge" you need to catch that trophy fish! Liquid fish attractants disguises human and other foreign odors. Scientifically formulated to penetrate and flavor your natural baits or give a touch to your artificial lures. All essences are non-polluting to boot. The Clam essence is popular anywhere anglers use clam for bait, especially in the Northeast. Sea bass and stripers especially like the Clam. Clam oil is great to marinate your squid and other cut baits. Dredge your plastic worms in the oil for better fishing. Fish that eat clam come running for a meal. A little bit, goes a long way. Great for tautog, sea bass, stripers, porgies, and pompano. Marinate your cut bait or pour a little on lures. Add just a touch to your chum.